Brand Karma

Earthhour.org

Earth Hour started in 2007 in Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour to take a stand against climate change. Only a year later and Earth Hour had become a global sustainability movement with more than 50 million people across 35 countries/territories participating. Global landmarks such as the Sydney Harbour Bridge, CN Tower in Toronto, Golden Gate Bridge in San Francisco, and Rome's Colosseum, all stood in darkness, as symbols of hope for a cause that grows more urgent by the hour.

In March 2009, hundreds of millions of people took part in the third Earth Hour. Over 4000 cities in 88 countries/territories officially switched off to pledge their support for the planet, making Earth Hour 2009 the world's largest global climate change initiative.

On Saturday 27 March, Earth Hour 2010 broke new records for participation with 128 countries and territories joining the global display of climate action. Iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas switched off. People across the world from all walks of life turned off their lights and came together in celebration and contemplation of the one thing we all have in common - our planet.

And Earth Hour just keeps growing. On Saturday March 26th, Earth Hour 2011 became the biggest Earth Hour ever. 135 countries took part, many for the first time including Lebanon, Jamaica, Iran, Uganda, Swaziland, Tajikistan, Chad, Azerbaijan, Gibraltar, Palestine, Suriname, Uzbekistan, Trinidad & Tobago and Lesotho.

This year's event has illustrated without question what can be achieved when people unite with a common purpose and rally to action.

X Media Lab

X Media Lab is the internationally acclaimed creative industries event. XML creates a meeting place uniquely designed to assist companies and people in getting their own creative ideas successfully to market, through concept development, business matching, and direct access to world-class networks of creative professionals.

Each X Media Lab is a completely unique event where people with original digital media ideas connect with a superb international network of independent creative thinkers, technology wizards, commercialization experts, potential business partners, and potential financial resources. The focus of the Lab is always on you and your idea.

X Media Lab specializes in building high-value professional networks between the emergent creative industries in China, India, the Middle East, and North and South Asia: the new geographies and new media hotspots that have the highest growth markets, the biggest numbers of consumers, the largest youth markets, and the greatest emerging talent pools. We also stage X Media Labs with partners in selected traditional media hotspots including London, Los Angeles, and Amsterdam.