Brand Karma
1.0 points |
I don't know why Patagonia always feels so cynical to me, but it does. I can't quite put my finger on it but maybe it's the stores themselves, it all feels a little cookie cutter corporate
Every store looks and feels like the last and as though it was designed for the mall... surely a brand with a "buy less, buy smart" message could do better than big box retail as its primary source of sales
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