Brand Karma

the BBC has a reputation as a quality news outlet with tentacles that spread into period drama and stunning wildlife documentary. What dilutes all of this is the 'what do you have in your house that you can auction, Mavis?' and 'your house won't sell because it's next to a nuclear power plant, here's a new carpet' shows that clutter up 80% of the daytime schedule. Surely a brand that has intelligence at its heart can do better than endless filler?